December 01, 2011
Click here to access the article on Vogue.com
We take off their coats, offer tea, champagne, espresso, and of course macarons from Ladurée,” explains Nancy McCormick Vella, of the way guests are greeted upon arrival at her new, incredibly chic, by-appointment-only children’s boutique on the fourth floor of a townhouse on Manhattan’s Upper East Side. Underwhelmed by the selection of children’s clothing available in the city after the birth of her first child, Vella started looking further afield in Europe for the beautifully crafted designs she was after. What started as trunk shows in her living room soon expanded to the point where her husband threatened to move out if the clothes did not. And so Florence Fancy was born. “We operate more like personal stylists,” Vella explains of the Parisian atelier-like service she offers. “We style and pair pieces to make a complete outfit or wardrobe for the season.” And it does not stop there. “If someone has a birthday party that they have yet to purchase a gift for, they can call us up the day of, and we do our best to personally deliver the item,” she says. What’s more, guests can rest assured that they will not find these clothes anywhere else; each piece is hand-picked and exclusive to the boutique, and Vella is even coming out with her own line in the spring—think tie-dyed silk dresses in tropical colors, as well as printed cargo pants paired with frilly cap-sleeve blousons.